Although you pay them, your employees have a lot in common with the customers who pay you. And, creating a great employee experience can have a significant impact on your business just like creating a great customer experience.
Yet, many HR teams struggle to deliver an experience that rivals that of their customers, because they lack the powerful employee communication tools that rival what marketers have for connecting with their customers. In the end, this can mean trouble, leading to greater employee attrition and lower business productivity.
To understand why a marketing approach makes sense for your employee communication, check out this infographic on the 5 ways that your employees are like your customers.