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GuideSpark

Weekly HR Dispatch (10.26.2018)

By Amanda Cannata | 1-min read


Each week we scour the web for great reads on the latest HR topics and share them with you.

Here are two articles that caught ur attention this week. Both focus on the relationship between external brand, internal culture, and the employee experience:

  1. 6 Ways a Brand Can Forge a Cohesive Company Culture and Stay True to Brand PromisesAdweek explores the critical role that internal culture plays in bringing a company’s brand to life. When internal culture reflects the same values as the external brand, employees are better positioned to deliver the experience that customers expect.
  2. Marketing and HR: The Partnership That Powers HootsuiteForbes also focuses on the symbiotic relationship between the employee experience and customer experience. This article profiles Hootsuite, where marketing and HR teams have partnered to ensure that employees reflect the company’s mission and values in their customer engagements.

Do you have great reads that you think other HR leaders should know about? Send them our way at gsengage@guidespark.com!